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Making Sense of Cents
Episode 069

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Episode Guide

Episode Summary:

Michelle from Making Sense of Sense shares her journey as a digital nomad, detailing the transformation from a regular financial analyst to earning over $1.5 million per year through blogging. She discusses how she initially documented her personal finance struggles and grew a substantial online community. With practical insights into affiliate marketing, consistent content creation, and the importance of community, Michelle emphasizes that success comes from understanding readers' needs and maintaining a conversational tone in her writing. Her evolution to living in an RV full-time showcases a radical lifestyle choice backed by smart financial decisions, including a 95% savings rate. Throughout the episode, she inspires listeners to consider alternative income streams and to approach blogging as a viable career path.

Episode Timestamps

Featured Guest
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With Michelle Schroeder-Gardner

Where to Find Me

Embracing the Digital Nomad Lifestyle: Lessons from Michelle's Journey

Transitioning to a digital nomad lifestyle can be one of the most liberating and rewarding decisions you make. It offers not only financial benefits but also the opportunity to explore the world while earning an income. In this article, we'll cover key strategies and insights from Michelle of Making Sense of Sense, who successfully turned her passion for blogging into a thriving business.

The Journey Begins: Finding Your Motivation

To embark on your journey toward becoming a digital nomad, it’s crucial to find your why. Michelle's story began when she found herself in debt and uncertain about her financial future. The spark ignited when she discovered personal finance blogs that documented the journeys of others in similar situations. This inspiration spurred her to start her own blog, initially just as a hobby.

Recommendations to Find Your Motivation:

  • Explore Personal Stories: Read blogs or books about others who have successfully transitioned to freelancing or blogging. Their stories can motivate you to take the plunge.
  • Document Your Journey: Start a blog or journal about your financial journey, even if it starts out anonymously. Documenting your thoughts and progress can help clarify your motivations.

Building a Digital Income Stream

One of the game-changing lessons from Michelle’s journey is the importance of diversifying income streams. Her primary earning method is affiliate marketing, where she recommends products and earns commissions through her blog.

Steps to Start Earning via Affiliate Marketing:

  1. Identify Your Niche: Focus on a specific area where you can offer valuable insights or solutions.
  2. Research Affiliate Programs: Find products or services that align with your niche and audience and sign up for their affiliate programs.
  3. Create Valuable Content: Use a conversational tone in your writing to make it relatable. Incorporate personal anecdotes and actionable advice to enhance engagement. This technique has proven effective for Michelle, as her audience finds her writing approachable and authentic.

The Art of Consistency

Consistency is critical in building an audience and generating income. Michelle has adhered to a strict schedule of publishing content two times a week since the inception of her blog.

Actionable Strategies for Consistency:

  • Create an Editorial Calendar: Plan your content ahead of time to ensure you're never scrambling for ideas at the last minute.
  • Set Aside Dedicated Writing Time: Block out specific times in your week solely for content creation without distractions.

Engaging with the Community

Community engagement has played a significant role in Michelle's success. By actively participating in the personal finance community, she created connections and gained visibility for her blog early on.

Tips for Building Community Engagement:

  • Comment on Other Blogs: Share your insights on related blogs to connect with like-minded individuals and attract traffic back to your site.
  • Create a Facebook Group: Foster a community where readers can engage, ask questions, and learn from each other. Michelle's Making Sense of Sense group has grown significantly, creating a supportive network for her followers.

Embracing a Minimalist Lifestyle

Michelle opted for a minimalist lifestyle, selling her house and choosing to live in an RV. This decision reflects her commitment to financial independence and offers the flexibility to travel.

Steps Toward Minimalism:

  • Declutter Your Belongings: Evaluate your possessions and keep only what you truly need or love.
  • Consider Tiny Living: Explore options like RV living or tiny homes which not only minimize your material footprint but can also significantly reduce living expenses.

Mastering Work-Life Balance as a Digital Nomad

Achieving a proper work-life balance is one of the biggest challenges faced by digital nomads. Michelle emphasizes the importance of setting boundaries to separate work from leisure.

Strategies to Establish Work-Life Balance:

  • Set Specific Work Hours: Create a work schedule that allows for focused productivity while ensuring time for leisure activities.
  • Utilize Time Off: When on the road, take advantage of scenic spots and outdoors by prioritizing activities that enhance your travel experience.

Leveraging Social Media for Growth

Social media platforms, especially Pinterest and Facebook, have been instrumental in driving traffic and engagement. Michelle's strategic approach to Pinterest has attracted a large audience who share her financial content.

Tips for Social Media Success:

  • Create Eye-Catching Graphics: Invest time in designing attractive and informative pins for Pinterest. Use vertical images with clear text to grab attention.
  • Engage Consistently: Interact with followers regularly. This engagement can lead to increased loyalty and community growth.

Conclusion: Unlock Your Digital Nomad Journey

Michelle's journey from financial analyst to a successful digital nomad and blogger is a testament to what is possible with passion, perseverance, and strategic planning. By focusing on community engagement, diversifying income streams, and establishing a work-life balance, you can also create a fulfilling lifestyle that aligns with your financial goals.

Now is the time to reflect on your own journey. Start acting on these recommendations to unlock your potential for financial independence and the freedom to live life on your own terms. The world is waiting for your story—embrace it!

Michelle has a very successful blog, Making Sense of Cents. She shares her lifestyle as a digital nomad and how she currently manages not just her blog, but her whole life living full-time in an RV.

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What you’ll hear on today’s show:

  • Interview with Michelle from Making Sense of Cents

  • Michelle’s backstory

  • The success of her personal finance blog

  • How long it took for her blog to take off

  • How she got involved in the community

  • When she first started making money and how

  • Why she feels she attracts an audience

  • Her secret sauce to blogging

  • Her content strategy

  • The different inflection points along her blogging journey

  • Different blogging goals

  • What inspired her to become a digital nomad

  • Tips for people who want to get started with RVing

  • How she deals with her work life balance

  • Using Pinterest as a marketing vehicle

  • The different social media platforms she’s tried out

  • Her personal FI journey

  • Her course: Make Sense of Affiliate Marketing

  • Hotseat questions

If you enjoyed this episode definitely check out our podcast episode on how to start a blog

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